Medium

The DC metro is regularly full of the ugliest advertising you will ever see, but if you’re going to be traveling in and around the city, make sure you stop by Metro Center sometime and check out the new print ads that went up for the Reality Campaign. DC advertising landscape is full of defense companies, non-profits, lobbying groups or something else but this campaign is a bit different…its actually good. No surprise really though, its being done by Crispin Porter + Bogusky. Great choice, being that they also are in charge of the anti-tobacco Truth campaign.

I bumped into the TV spot a few days ago and today I bumped into a Sasquatch, an alien and a mermaid – all holding a chunk of coal. Some of the ads include the logo along with a message, ie “Burning coal is the dirtiest way we produce electricity.” The best ones have no copy or logo, just photos of the creatures. I noticed at least three people stood in front the Sasquatch one, wondering what the hell was going on. Again the beauty of it is that they bought out all of metro center so even if you don’t know what the hell is going on in the no-copy ads, eventually you get the message. Either way, good stuff. It’s definitely a message that people need to hear and worst case scenario metro center is full of Sasquatches for the coming weeks. I couldn’t find any pictures online but if I do I’ll post them up later.

Links
thisisreality.org
Print Ad (pdf)
Television Ad, “Smudge”
Television Ad, “Clean Coal”

Be Sociable, Share!

•